Cat related products have always found a home in small niche markets among cat owners, of course. However, recently cat lifestyle products have made its way into the popular mainstream culture and its a hit!

We had touched briefly about the Japanese kawaii cat culture in a previous post. It is an extremely popular trend that has got global attention with items like the internet viral sensation Squishy Cat Phone Case. But its not only the Japanese uber cute style thats catching on. It seems that even mass market brands and companies are accepting cat culture as a lifestyle which can now be seen in designs by high end fashion designers, hand bags, clothing, jewellery.



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